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How To Cash In On Video Squeeze Page Profits: An Excellent Method To Get Customers
More and more people are searching the internet seeking video. In 2008, just over half of searchers on Google were looking, specifically, for videos. Thus as an online marketer, what does that mean for you? It means that you need to be harnessing the power of video on your sites. How? On a squeeze page. A video squeeze page profits you in numerous ways.
There are a ton of methods to use video marketing. You could make training videos, demo videos, or promotional videos for directories similar to YouTube. But using video on your squeeze page is what transforms a random visitor to your site into a hot lead - a potential customer. And video converts between seven and ten times higher than just plain text.
Therefore where do you start?
Firstly, keep your overall aim in mind. You want the person who watches this video to opt-in to your mailing list, so they have to watch it and come away wanting to sign up for your newsletter, or for the information you are offering them on your list.
This means that you have to write a script that's targeted to your perfect customer. Do you know who they are? Better discover! Know what they desire, what they need, and what's keeping them up at night. Start out by identifying who they are right off the bat in your video. The most effective way to do this is in the form of a question. Asking any question that your best customer is likely to have is a great way for them to see, at once, if they're interested in what you are offering.
Identify several problems or challenges that they are likely to have, and that the product or service you are offering solves. After you've done this for a few paragraphs, tell them what is in it for them if they subscribe. What will they get? Why will it help them?
Lastly, you require a call to action. You can't get any video squeeze page profits unless you tell people what the next step is! Tell them exactly what you want them to do - enter their name, email address and any other info you are collecting, and then click the submit button. Tell them that after they do that, they'll have access to your content, or receive your email report, or be added to your newsletter list.
While most people record this as a voiceover or record themselves simply saying into the camera, you can use graphics and text, with royalty-free music, in your videos. It's more effective, however, if your visitors see you 'in person' - this permits them to make a connection between you and what you're offering, and will help them feel like they know you.
You don't want your video to be too long. For the best video squeeze page profits, keep it simple and concise - under 5 minutes, and even shorter than that if you can! Two minutes is most probably tops for most video squeeze pages.
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